AppLovinvs.Meta Platforms
APP vs META · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Meta Platforms is about 10.0× larger than AppLovin by market cap; Meta Platforms trades at the lower P/E (24.1 vs 43.0); year to date, Meta Platforms leads (+1.4% vs −24.8%).
Side by side
| APP | META | |
|---|---|---|
| Market cap | $170B | $1.7T |
| Price | $506.98 | $669.21 |
| Today | −2.6% | +6.0% |
| Return YTD | −24.8% | +1.4% |
| Return 1Y | +46.4% | −8.0% |
| P/E | 43.0 | 24.1 |
| P/S | 27.6 | 7.9 |
| P/B | 72.1 | 7.0 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
AppLovinAPP
AI-driven advertising platform (the Axon engine) that matches ads and users in apps — one of the most cited examples of applied AI in the advertising market.
Full APP profile →Meta PlatformsMETA
The Facebook/Instagram group is one of the world's largest AI investors: open Llama models, massive GPU clusters and an AI-driven advertising business.
Full META profile →More comparisons in AI software & productivity
See where APP and META sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →