AppLovinvs.Salesforce
APP vs CRM · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
AppLovin is about 1.3× larger than Salesforce by market cap; Salesforce trades at the lower P/E (16.7 vs 43.0); year to date, AppLovin leads (−24.8% vs −38.3%).
Side by side
| APP | CRM | |
|---|---|---|
| Market cap | $170B | $134B |
| Price | $506.98 | $163.32 |
| Today | −2.6% | +0.5% |
| Return YTD | −24.8% | −38.3% |
| Return 1Y | +46.4% | −38.1% |
| P/E | 43.0 | 16.7 |
| P/S | 27.6 | 3.1 |
| P/B | 72.1 | 3.9 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
AppLovinAPP
AI-driven advertising platform (the Axon engine) that matches ads and users in apps — one of the most cited examples of applied AI in the advertising market.
Full APP profile →SalesforceCRM
The world's largest CRM vendor is betting heavily on Agentforce — AI agents that autonomously handle sales and customer service.
Full CRM profile →More comparisons in AI software & productivity
See where APP and CRM sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →