AppLovinvs.Salesforce
APP vs CRM · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Salesforce is about 2.0× larger than AppLovin by market cap; year to date, Salesforce leads (−14.0% vs −58.4%).
Side by side
| APP | CRM | |
|---|---|---|
| Market cap | $92.7B | $188B |
| Price | $277.04 | $229.13 |
| Today | −1.1% | +0.6% |
| Return YTD | −58.4% | −14.0% |
| Return 1Y | −55.5% | −5.3% |
| Since June 26, 2026 | −41.9% | +44.7% |
| P/E | 21.0 | 19.4 |
| P/S | 13.6 | 4.3 |
| P/B | 29.3 | 4.9 |
Data as of 2026-10-09 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
AppLovinAPP
The Axon engine decides which ad a given app user sees, and its results are among the most cited evidence that applied AI pays off in advertising.
Full APP profile →SalesforceCRM
Sells more CRM software than any rival, and is now pushing Agentforce, AI agents that handle sales and service conversations on their own. Data Cloud and Slack sit alongside it.
Full CRM profile →More APP & CRM comparisons
Other head-to-heads in the AI software & productivity segment.