AppLovinvs.Intuit
APP vs INTU · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
AppLovin and Intuit are similar in size by market cap; Intuit trades at the lower P/E (20.0 vs 23.7); year to date, Intuit leads (−44.2% vs −55.7%).
Side by side
| APP | INTU | |
|---|---|---|
| Market cap | $105B | $91.6B |
| Price | $310.54 | $357.46 |
| Today | +4.0% | −3.4% |
| Return YTD | −55.7% | −44.2% |
| Return 1Y | −32.4% | −44.2% |
| P/E | 23.7 | 20.0 |
| P/S | 15.3 | 4.4 |
| P/B | 33.1 | 4.4 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
AppLovinAPP
The Axon engine decides which ad a given app user sees, and its results are among the most cited evidence that applied AI pays off in advertising.
Full APP profile →IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →More APP & INTU comparisons
Other head-to-heads in the AI software & productivity segment.
See where APP and INTU sit in the full AI & digital infrastructure map: every segment from suppliers to end markets.Open the AI value chain →