AppLovinvs.Intuit
APP vs INTU · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
AppLovin and Intuit are similar in size by market cap; Intuit trades at the lower P/E (17.8 vs 21.0); year to date, Intuit leads (−54.1% vs −58.4%).
Side by side
| APP | INTU | |
|---|---|---|
| Market cap | $92.7B | $81.2B |
| Price | $277.04 | $302.75 |
| Today | −1.1% | −0.4% |
| Return YTD | −58.4% | −54.1% |
| Return 1Y | −55.5% | −53.8% |
| Since June 26, 2026 | −41.9% | +13.1% |
| P/E | 21.0 | 17.8 |
| P/S | 13.6 | 3.8 |
| P/B | 29.3 | 4.3 |
Data as of 2026-10-09 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
AppLovinAPP
The Axon engine decides which ad a given app user sees, and its results are among the most cited evidence that applied AI pays off in advertising.
Full APP profile →IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →More APP & INTU comparisons
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