Salesforcevs.Intuit
CRM vs INTU · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Salesforce is about 1.7× larger than Intuit by market cap; year to date, Salesforce leads (−21.1% vs −44.2%).
Side by side
| CRM | INTU | |
|---|---|---|
| Market cap | $160B | $91.6B |
| Price | $205.69 | $357.46 |
| Today | −1.6% | −3.4% |
| Return YTD | −21.1% | −44.2% |
| Return 1Y | −15.8% | −44.2% |
| P/E | 19.9 | 20.0 |
| P/S | 3.7 | 4.4 |
| P/B | 4.7 | 4.4 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
SalesforceCRM
Sells more CRM software than any rival, and is now pushing Agentforce, AI agents that handle sales and service conversations on their own. Data Cloud and Slack sit alongside it.
Full CRM profile →IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →More CRM & INTU comparisons
Other head-to-heads in the AI software & productivity segment.
See where CRM and INTU sit in the full AI & digital infrastructure map: every segment from suppliers to end markets.Open the AI value chain →