Salesforcevs.Intuit
CRM vs INTU · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Salesforce is about 1.8× larger than Intuit by market cap; year to date, Salesforce leads (−38.3% vs −58.5%).
Side by side
| CRM | INTU | |
|---|---|---|
| Market cap | $134B | $75.2B |
| Price | $163.32 | $274.96 |
| Today | +0.5% | +0.6% |
| Return YTD | −38.3% | −58.5% |
| Return 1Y | −38.1% | −63.2% |
| P/E | 16.7 | 16.4 |
| P/S | 3.1 | 3.6 |
| P/B | 3.9 | 3.6 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
SalesforceCRM
The world's largest CRM vendor is betting heavily on Agentforce — AI agents that autonomously handle sales and customer service.
Full CRM profile →IntuitINTU
Financial software (TurboTax, QuickBooks, Credit Karma) with increasingly AI-driven assistants.
Full INTU profile →More comparisons in AI software & productivity
See where CRM and INTU sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →