Duolingovs.ServiceNow
DUOL vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 20× larger than Duolingo by market cap; Duolingo trades at the lower P/E (17.2 vs 85.4); year to date, ServiceNow leads (−10.0% vs −13.5%).
Side by side
| DUOL | NOW | |
|---|---|---|
| Market cap | $7.1B | $143B |
| Price | $151.22 | $139.75 |
| Today | −0.3% | +1.4% |
| Return YTD | −13.5% | −10.0% |
| Return 1Y | −52.6% | −23.8% |
| Since June 26, 2026 | +24.5% | +42.1% |
| P/E | 17.2 | 85.4 |
| P/S | 6.2 | 9.7 |
| P/B | 5.0 | 11.4 |
Data as of 2026-10-08 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
DuolingoDUOL
Language lessons on a phone, with generative AI writing much of the course content and playing the conversation partner in the paid Max tier.
Full DUOL profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More DUOL & NOW comparisons
Other head-to-heads in the AI software & productivity segment.