Duolingovs.ServiceNow
DUOL vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 19× larger than Duolingo by market cap; Duolingo trades at the lower P/E (13.8 vs 63.2).
Side by side
| DUOL | NOW | |
|---|---|---|
| Market cap | $5.8B | $111B |
| Price | $124.76 | $107.71 |
| Today | −4.0% | −1.0% |
| Return YTD | −28.9% | −29.7% |
| Return 1Y | −67.2% | −44.4% |
| P/E | 13.8 | 63.2 |
| P/S | 5.3 | 8.0 |
| P/B | 4.2 | 9.5 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
DuolingoDUOL
The world's largest language app uses generative AI for content production and conversation practice (Max subscription) — a clear example of AI in consumer products.
Full DUOL profile →ServiceNowNOW
Platform for digital workflows in large enterprises — AI agents automate IT, HR and customer service processes.
Full NOW profile →More comparisons in AI software & productivity
See where DUOL and NOW sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →