Duolingovs.ServiceNow
DUOL vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 20× larger than Duolingo by market cap; Duolingo trades at the lower P/E (16.4 vs 78.8).
Side by side
| DUOL | NOW | |
|---|---|---|
| Market cap | $6.7B | $132B |
| Price | $146.04 | $127.00 |
| Today | −0.5% | −0.8% |
| Return YTD | −16.3% | −16.4% |
| Return 1Y | −55.8% | −27.8% |
| P/E | 16.4 | 78.8 |
| P/S | 5.9 | 8.9 |
| P/B | 4.8 | 10.5 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
DuolingoDUOL
Language lessons on a phone, with generative AI writing much of the course content and playing the conversation partner in the paid Max tier.
Full DUOL profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More DUOL & NOW comparisons
Other head-to-heads in the AI software & productivity segment.
See where DUOL and NOW sit in the full AI & digital infrastructure map: every segment from suppliers to end markets.Open the AI value chain →