AppLovinvs.ServiceNow
APP vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 1.3× larger than AppLovin by market cap; AppLovin trades at the lower P/E (23.7 vs 78.8); year to date, ServiceNow leads (−16.4% vs −55.7%).
Side by side
| APP | NOW | |
|---|---|---|
| Market cap | $105B | $132B |
| Price | $310.54 | $127.00 |
| Today | +4.0% | −0.8% |
| Return YTD | −55.7% | −16.4% |
| Return 1Y | −32.4% | −27.8% |
| P/E | 23.7 | 78.8 |
| P/S | 15.3 | 8.9 |
| P/B | 33.1 | 10.5 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
AppLovinAPP
The Axon engine decides which ad a given app user sees, and its results are among the most cited evidence that applied AI pays off in advertising.
Full APP profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More APP & NOW comparisons
Other head-to-heads in the AI software & productivity segment.