AppLovinvs.ServiceNow
APP vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 1.5× larger than AppLovin by market cap; AppLovin trades at the lower P/E (21.3 vs 85.4); year to date, ServiceNow leads (−10.0% vs −58.3%).
Side by side
| APP | NOW | |
|---|---|---|
| Market cap | $93.7B | $143B |
| Price | $280.12 | $139.75 |
| Today | −0.4% | +1.4% |
| Return YTD | −58.3% | −10.0% |
| Return 1Y | −55.5% | −23.8% |
| Since June 26, 2026 | −41.3% | +42.1% |
| P/E | 21.3 | 85.4 |
| P/S | 13.7 | 9.7 |
| P/B | 29.6 | 11.4 |
Data as of 2026-10-08 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
AppLovinAPP
The Axon engine decides which ad a given app user sees, and its results are among the most cited evidence that applied AI pays off in advertising.
Full APP profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More APP & NOW comparisons
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