AppLovinvs.ServiceNow
APP vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
AppLovin is about 1.5× larger than ServiceNow by market cap; AppLovin trades at the lower P/E (43.0 vs 63.2); year to date, AppLovin leads (−24.8% vs −29.7%).
Side by side
| APP | NOW | |
|---|---|---|
| Market cap | $170B | $111B |
| Price | $506.98 | $107.71 |
| Today | −2.6% | −1.0% |
| Return YTD | −24.8% | −29.7% |
| Return 1Y | +46.4% | −44.4% |
| P/E | 43.0 | 63.2 |
| P/S | 27.6 | 8.0 |
| P/B | 72.1 | 9.5 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
AppLovinAPP
AI-driven advertising platform (the Axon engine) that matches ads and users in apps — one of the most cited examples of applied AI in the advertising market.
Full APP profile →ServiceNowNOW
Platform for digital workflows in large enterprises — AI agents automate IT, HR and customer service processes.
Full NOW profile →More comparisons in AI software & productivity
See where APP and NOW sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →