Salesforcevs.ServiceNow
CRM vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Salesforce is about 1.2× larger than ServiceNow by market cap; Salesforce trades at the lower P/E (16.7 vs 63.2); year to date, ServiceNow leads (−29.7% vs −38.3%).
Side by side
| CRM | NOW | |
|---|---|---|
| Market cap | $134B | $111B |
| Price | $163.32 | $107.71 |
| Today | +0.5% | −1.0% |
| Return YTD | −38.3% | −29.7% |
| Return 1Y | −38.1% | −44.4% |
| P/E | 16.7 | 63.2 |
| P/S | 3.1 | 8.0 |
| P/B | 3.9 | 9.5 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
SalesforceCRM
The world's largest CRM vendor is betting heavily on Agentforce — AI agents that autonomously handle sales and customer service.
Full CRM profile →ServiceNowNOW
Platform for digital workflows in large enterprises — AI agents automate IT, HR and customer service processes.
Full NOW profile →More comparisons in AI software & productivity
See where CRM and NOW sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →