Salesforcevs.ServiceNow
CRM vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Salesforce is about 1.2× larger than ServiceNow by market cap; Salesforce trades at the lower P/E (19.9 vs 78.8); year to date, ServiceNow leads (−16.4% vs −21.1%).
Side by side
| CRM | NOW | |
|---|---|---|
| Market cap | $160B | $132B |
| Price | $205.69 | $127.00 |
| Today | −1.6% | −0.8% |
| Return YTD | −21.1% | −16.4% |
| Return 1Y | −15.8% | −27.8% |
| P/E | 19.9 | 78.8 |
| P/S | 3.7 | 8.9 |
| P/B | 4.7 | 10.5 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
SalesforceCRM
Sells more CRM software than any rival, and is now pushing Agentforce, AI agents that handle sales and service conversations on their own. Data Cloud and Slack sit alongside it.
Full CRM profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More CRM & NOW comparisons
Other head-to-heads in the AI software & productivity segment.