Intuitvs.Meta Platforms
INTU vs META · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
Meta Platforms is about 23× larger than Intuit by market cap; Intuit trades at the lower P/E (17.8 vs 27.0); year to date, Meta Platforms leads (+9.2% vs −54.1%).
Side by side
| INTU | META | |
|---|---|---|
| Market cap | $81.2B | $1.8T |
| Price | $302.75 | $718.67 |
| Today | −0.4% | −0.3% |
| Return YTD | −54.1% | +9.2% |
| Return 1Y | −53.8% | +0.4% |
| Since June 26, 2026 | +13.1% | +30.6% |
| P/E | 17.8 | 27.0 |
| P/S | 3.8 | 8.0 |
| P/B | 4.3 | 7.0 |
Data as of 2026-10-09 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →Meta PlatformsMETA
Facebook and Instagram pay for one of the largest AI build-outs anywhere: GPU clusters at enormous scale, the Llama models released openly, and advertising tools that are so far the clearest payoff. Meta AI and the smart glasses are the consumer end of it.
Full META profile →More INTU & META comparisons
Other head-to-heads in the AI software & productivity segment.