Intuitvs.ServiceNow
INTU vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 1.8× larger than Intuit by market cap; Intuit trades at the lower P/E (17.8 vs 86.5); year to date, ServiceNow leads (−8.8% vs −54.1%).
Side by side
| INTU | NOW | |
|---|---|---|
| Market cap | $81.2B | $145B |
| Price | $302.75 | $140.86 |
| Today | −0.4% | +0.8% |
| Return YTD | −54.1% | −8.8% |
| Return 1Y | −53.8% | −23.6% |
| Since June 26, 2026 | +13.1% | +43.2% |
| P/E | 17.8 | 86.5 |
| P/S | 3.8 | 9.8 |
| P/B | 4.3 | 11.5 |
Data as of 2026-10-09 · updates daily after U.S. close
Since June 26, 2026: the change in the closing price, from the daily closes Sectivia records itself since that date.
The two companies
IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More INTU & NOW comparisons
Other head-to-heads in the AI software & productivity segment.