Intuitvs.ServiceNow
INTU vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 1.4× larger than Intuit by market cap; Intuit trades at the lower P/E (20.0 vs 78.8); year to date, ServiceNow leads (−16.4% vs −44.2%).
Side by side
| INTU | NOW | |
|---|---|---|
| Market cap | $91.6B | $132B |
| Price | $357.46 | $127.00 |
| Today | −3.4% | −0.8% |
| Return YTD | −44.2% | −16.4% |
| Return 1Y | −44.2% | −27.8% |
| P/E | 20.0 | 78.8 |
| P/S | 4.4 | 8.9 |
| P/B | 4.4 | 10.5 |
Data as of 2026-08-26 · updates daily after U.S. close
The two companies
IntuitINTU
TurboTax files tax returns, QuickBooks keeps small-business books, Credit Karma sits on top of consumer credit; AI assistants are being pushed into all of them.
Full INTU profile →ServiceNowNOW
Large organizations run their internal workflows on the Now Platform, from IT tickets to HR and customer-service cases, with AI agents taking over the routine steps.
Full NOW profile →More INTU & NOW comparisons
Other head-to-heads in the AI software & productivity segment.