Intuitvs.ServiceNow
INTU vs NOW · both in AI software & productivity, part of the AI & digital infrastructure value chain: Embeds AI models into the products and workflows we already use.
ServiceNow is about 1.5× larger than Intuit by market cap; Intuit trades at the lower P/E (16.4 vs 63.2); year to date, ServiceNow leads (−29.7% vs −58.5%).
Side by side
| INTU | NOW | |
|---|---|---|
| Market cap | $75.2B | $111B |
| Price | $274.96 | $107.71 |
| Today | +0.6% | −1.0% |
| Return YTD | −58.5% | −29.7% |
| Return 1Y | −63.2% | −44.4% |
| P/E | 16.4 | 63.2 |
| P/S | 3.6 | 8.0 |
| P/B | 3.6 | 9.5 |
Data as of 2026-07-11 · updates daily after U.S. close
The two companies
IntuitINTU
Financial software (TurboTax, QuickBooks, Credit Karma) with increasingly AI-driven assistants.
Full INTU profile →ServiceNowNOW
Platform for digital workflows in large enterprises — AI agents automate IT, HR and customer service processes.
Full NOW profile →More comparisons in AI software & productivity
See where INTU and NOW sit in the full AI & digital infrastructure map — every segment from suppliers to end markets.Open the AI value chain →